Through observations, I identified a need for terminal patients to connect more with the nature and loved ones, as well as market gaps in traditional funeral experiences.
To gain a comprehensive understanding of target users and market landscape, I analyzed data on the user base, key market gaps, and attitudes toward funerals. Below is a summary of the findings:
To better understand users' true needs, I carried out a series of interviews.
The interviews revealed a strong desire among users to connect with nature and prepare for end-of-life with personalization. They also expressed emotional distress from small but symbolic losses in daily life, such as hair loss and leftover fruits.
The interviews revealed diverse user requirements, which led me to create a journey map to break them down, synthesize key insights, and better understand them in context.
Based on the research, I developed a persona to represent key demographic details, user behaviors, pain points, and needs.
With insights synthesized from the full research process, I identified three key questions to inform the design direction.
1. Psychological Support
How might we offer psychological support in the face of worsening symptoms?
2. Nature Connection
How might we help patients feel closer to nature while indoors?
3. Meaningful Farewell
How might we help patients plan more meaningful and personalized funerals?
Guided by these directions, and after exploring relevant case studies, I developed a design concept to address users’ core needs uncovered through research.
To visualize how users will interact with the product in real-life scenarios, I created a storyboard.
